According to the structure and sound principle, the guitar can be divided into three types: acoustic guitar, electric guitar, and classical 6-string piano; according to the level, it can be divided into master level, professional level, practice piano and popular guitar. There are various types and brands, but these are limited to foreign guitar brands. So what is the status and development of our national guitar brand?

1. China's own guitar brands are weak. Most of the guitars produced in China are exported, and they are mainly processed by OEM. For many years, they have not built their own national brands in the international market. It is reported that Kapok guitar is the birthplace of Chinese guitars. At present, most of the guitar manufacturers in Guangdong are derived from Kapok Guitar Factory. But the red cotton guitar is only famous in China, and if it expands a little, it is a little famous in Southeast Asia, but it is not famous internationally.

2. There are too many counterfeit products. Especially in today's increasingly developed Internet, all kinds of counterfeit and shoddy products are found in Taobao stores. Beginners often have limited knowledge of guitar, so it is difficult to distinguish the authenticity from the fake. Coupled with the variety of sales methods and discounts offered by salespeople in recent years, it's not surprising to buy a "fake" guitar.

3. Most of it is manual operation. There is a big gap between China's guitar production technology and foreign countries. First, most of them are hand-made. Some guitar factories in Japan are unmanned factories and all use automatic production. Second, the technology is backward, and the traditional folk guitar production technology is made of components. In the future, it is first assembled and then painted, while in American guitar production, the parts are painted first and then assembled. This is a major reform of the guitar production process. The advantage is that the standardization of guitar production has been improved, and the parts can be stacked in layers, which greatly saves production costs. area. According to industry insiders, the guitar production process takes a long time, most of the key parts of the industrial chain are controlled by people, and most of the front-line workers have a low level of education, thus forming a low-literate person who has a higher level of production. The status quo of cultural connotation products.

4. The external environment is under great pressure and it is difficult to recruit workers. At present, China's guitar production is limited to ordinary guitars. It is understood that all the guitar factories in Guangdong have full orders, but there is still a lot of room for high-end guitar production. At present, the cost pressure of enterprises is too great, the prices of all raw materials and labor costs have generally risen, and the exchange rate has risen by 20%. Difficulty in recruiting is a big problem. Guitar production basically follows labor-intensive production methods. Most of the workers are born in the 1980s and 1990s. The conditions for these young people to enter the factory are getting higher and higher: the working environment is not good, do not work, no Don't do it if you have the opportunity to go online, and don't do it if it's too labor-intensive.

5. The tax burden continues to increase, and the profit gradually decreases. According to Mr. Li from Jacob Music Company, China's guitar industry is booming, and on the surface it is prosperous, but there are problems that are troubling, mainly the environmental protection law, labor law, fire protection law, industrial and commercial taxation, import and export trade, etc. promulgated by the government. After a series of policies were implemented, the tax burden continued to increase, which increased the cost of enterprises and reduced profits.

6. Guitar production is facing the crisis of transferring to other countries. How long can the current status quo of the Chinese guitar industry be maintained? It is worth our serious consideration. China's labor costs are increasing, and it is still rising. There are signs that some domestic guitar companies in South Korea and Taiwan have begun to consider moving their companies to Indonesia and Vietnam. At present, Indonesia, Vietnam and other countries are not worse than China except for the investment environment. The only thing they are inferior to China is that the basic conditions are not good. All parts need to be imported. In China, all guitar parts can be bought. But if they gradually improve the musical instruments, it will have a great impact on the Chinese musical instrument market.

7. It is difficult for Chinese guitars to transfer to medium and high grades. The Chinese guitar industry has been making low-end products for many years. In the process of implementing the transformation of economic development mode, many companies are striving to reduce the proportion of low-end products and increase the proportion of mid-to-high-end products. However, at present, Chinese guitar companies can make medium-to-high-end guitar companies. The market share is also very low. It will take a long time to complete this process, and there are still many problems such as technical equipment and personnel. On the contrary, the market policy of Japanese and Korean companies is to produce low-end products step by step while producing mid-to-high-end products, so as to seize the low-end product market in China.

8. The pressure of environmental protection policies on guitar production is increasing. The guitar production process is polluting to a certain extent. The difference between urban and rural areas in the area where the guitar enterprise is located is getting smaller and smaller. The national environmental protection policy is getting stricter and stricter, and the requirements are getting higher and higher. Therefore, if an enterprise wants to develop, it is the biggest problem for enterprises to solve environmental protection problems. question.

Automation, standardization and environmental protection are the development directions of China's future guitar industry.

Brand is also the direction of the joint efforts of the Chinese guitar industry and cultural circles.